Nokia demonstrates the future of VR advertising and e- commerce with its own digital health VR campaign spot
Nokia's "Healthier Together" VR spot immerses
viewers in a real home environment, with a real
family, enjoying the benefits of the new line up
of Nokia digital health products
"Healthier Together" is an evolution of digital
advertising allowing consumers to discover,
interact with and make purchases within a VR
experience with an industry first e-commerce
component
19 June 2017
Espoo, Finland - Premiering at the Cannes Lions
International Festival of Creativity, Nokia
Technologies unveiled "Healthier Together", a first-
of-its-kind immersive Virtual Reality (VR) experience
for consumers to discover its new portfolio of digital
health products. The VR campaign advances digital
advertising, allowing consumers to not only
discover Nokia's new digital health products and
solutions, but to interact with them and, in a first for
VR, make purchases directly through an immersive
experience which highlights a family's journey to
being healthier together.
Created in partnership with innovation marketing
agency Brandwidth, the "Healthier Together" VR ad
was created using Nokia's own award winning OZO+
camera and software which enable the high-quality
content capture and seamless production of
immersive VR experiences for advertising and
marketing professionals. It features Mixed Reality
pop-up views of the Nokia Health Mate app and
descriptions of the products, in addition to a first-
of-its-kind e-commerce integration in which
viewers can click through the pop-ups to the Nokia
Health site and purchase the products directly.
"Nokia is launching the broadest range of consumer
digital health products on the market and we wanted
to show how easy it is to live 'healthier together'
with them. VR was the natural choice to immerse the
viewer in a real environment with a real family and
Brandwidth have been great partners in realizing
that vision," said Rob Le Bras-Brown, CMO of Nokia
Technologies. "I'm especially proud of this new
campaign because it exemplifies the breadth of
innovation at Nokia today - using award winning
OZO VR technology to showcase our exciting new
health products."
The VR ad experience kicks off the 'Healthier
Together' marketing campaign that will support the
launch of Nokia digital health products. The full
portfolio will include Nokia branded smart watches,
connected scales, blood pressure monitors and
other consumer health devices that will be available
in store and online in key markets worldwide.
"We are truly excited to be working with Nokia and
the brilliant OZO+ VR camera and Creator software in
producing this revolutionary new immersive
advertising piece for the launch of the innovative
Nokia health products," said Matt Littler, Brandwidth
Head of Moving Image. "Our Nokia VR ad allows
viewers to explore and reveal details of the products
within the content and go on to purchase with built
in e-commerce and payment functionality. This
marks a shift in advertising; gone is the 'created'
reality of standard media, and now we have a far
deeper level of truth, that we invite you to see the
products in real time, first hand!"
Attendees of the Cannes Lions International Festival
of Creativity can demo "Healthier Together VR"
firsthand and learn more about the campaign during
the "Innovations in Media & Advertising Using VR"
chat series featuring executives from both Nokia and
Brandwidth.
About Nokia
We create the technology to connect the world.
Powered by the research and innovation of Nokia
Bell Labs, we serve communications service
providers, governments, large enterprises and
consumers, with the industry's most complete, end-
to-end portfolio of products, services and licensing.
From the enabling infrastructure for 5G and the
Internet of Things, to emerging applications in
virtual reality and digital health, we are shaping the
future of technology to transform the human
experience. www.nokia.com
About Brandwidth
Brandwidth is a creative marketing agency with in-
house expertise in brand development, virtual reality
and traditional filmmaking, research and analytics,
experiential and digital production with offices
located in the United Kingdom and United States.
Brandwidth has championed innovation since their
first VR project in 1999, through apps, connected
cars and wearable technology.
Media Enquiries
Nokia
Communications
Phone: +358 10 448 4900
Email: press.services@nokia.com
viewers in a real home environment, with a real
family, enjoying the benefits of the new line up
of Nokia digital health products
"Healthier Together" is an evolution of digital
advertising allowing consumers to discover,
interact with and make purchases within a VR
experience with an industry first e-commerce
component
19 June 2017
Espoo, Finland - Premiering at the Cannes Lions
International Festival of Creativity, Nokia
Technologies unveiled "Healthier Together", a first-
of-its-kind immersive Virtual Reality (VR) experience
for consumers to discover its new portfolio of digital
health products. The VR campaign advances digital
advertising, allowing consumers to not only
discover Nokia's new digital health products and
solutions, but to interact with them and, in a first for
VR, make purchases directly through an immersive
experience which highlights a family's journey to
being healthier together.
Created in partnership with innovation marketing
agency Brandwidth, the "Healthier Together" VR ad
was created using Nokia's own award winning OZO+
camera and software which enable the high-quality
content capture and seamless production of
immersive VR experiences for advertising and
marketing professionals. It features Mixed Reality
pop-up views of the Nokia Health Mate app and
descriptions of the products, in addition to a first-
of-its-kind e-commerce integration in which
viewers can click through the pop-ups to the Nokia
Health site and purchase the products directly.
"Nokia is launching the broadest range of consumer
digital health products on the market and we wanted
to show how easy it is to live 'healthier together'
with them. VR was the natural choice to immerse the
viewer in a real environment with a real family and
Brandwidth have been great partners in realizing
that vision," said Rob Le Bras-Brown, CMO of Nokia
Technologies. "I'm especially proud of this new
campaign because it exemplifies the breadth of
innovation at Nokia today - using award winning
OZO VR technology to showcase our exciting new
health products."
The VR ad experience kicks off the 'Healthier
Together' marketing campaign that will support the
launch of Nokia digital health products. The full
portfolio will include Nokia branded smart watches,
connected scales, blood pressure monitors and
other consumer health devices that will be available
in store and online in key markets worldwide.
"We are truly excited to be working with Nokia and
the brilliant OZO+ VR camera and Creator software in
producing this revolutionary new immersive
advertising piece for the launch of the innovative
Nokia health products," said Matt Littler, Brandwidth
Head of Moving Image. "Our Nokia VR ad allows
viewers to explore and reveal details of the products
within the content and go on to purchase with built
in e-commerce and payment functionality. This
marks a shift in advertising; gone is the 'created'
reality of standard media, and now we have a far
deeper level of truth, that we invite you to see the
products in real time, first hand!"
Attendees of the Cannes Lions International Festival
of Creativity can demo "Healthier Together VR"
firsthand and learn more about the campaign during
the "Innovations in Media & Advertising Using VR"
chat series featuring executives from both Nokia and
Brandwidth.
About Nokia
We create the technology to connect the world.
Powered by the research and innovation of Nokia
Bell Labs, we serve communications service
providers, governments, large enterprises and
consumers, with the industry's most complete, end-
to-end portfolio of products, services and licensing.
From the enabling infrastructure for 5G and the
Internet of Things, to emerging applications in
virtual reality and digital health, we are shaping the
future of technology to transform the human
experience. www.nokia.com
About Brandwidth
Brandwidth is a creative marketing agency with in-
house expertise in brand development, virtual reality
and traditional filmmaking, research and analytics,
experiential and digital production with offices
located in the United Kingdom and United States.
Brandwidth has championed innovation since their
first VR project in 1999, through apps, connected
cars and wearable technology.
Media Enquiries
Nokia
Communications
Phone: +358 10 448 4900
Email: press.services@nokia.com
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